Designing looks easy and attractive but it is a comprehensive and detailed process that requires lots of creativity and research work. One can either design a logo on their own by learning or can use the logo designing services from professionals.

To know more about the process, the following are the phases a designer goes through while designing the Logo:

1. Research the logo requirements- This is the very first and most important step of the logo designing process includes the research work to analyze the current trend logos in the market. Before drafting the design of a logo for the client company, the designer needs to study the logos of competitors and plan the client logo which is more appreciable and appealing to the audience.

Research work in the industry helps the professional designer and provides them with a sense of the current corporate environment and also helps designers in avoiding the same pattern or designs that are already famous in the market.

2. Explore the client and its Brand- After the research is done by the designer the next step of the logo designing process is to know the details of the client and its brand. Logo designers establish comfort with clients so as to read their minds of clients and get their expectations and requirements accordingly.

The designer takes a brief knowledge of the company’s history to understand the brand and future objectives to make the logo personal for the company.

In order to fulfill the client’s expectations designer, have to go through a discussion with the company owner and heads in a regular process.

3. Composing functions of the Logo- This is the third step of the designing process where a logo designer finds the functions of the logo and starts the work on its font, size, color, scheme, design, etc.

The logo must be competent of:

• Creating trust among the audience or customers
• Can boost the brand identity and recognition among the masses.
• Admiring and enhancing the impression among people.

The logo must be designed for:

• Branding the company logo should make the people understand the company and its objectives.
• Logo must be created with a message that the company is trying to provide customers and to fill the purpose of the brand.
• The logo must be appealing and designed to keep the preferences, tastes, and understandings according to the target audience or public.

4. Design the logo Initially- After composing the functions of the brand logo, the designer now starts the working on designing part. The designer initially starts by drafting the sketch on plain paper and a sheet.

This is the stage where the designer puts all the ideas collected and built-in mind regarding the brand logo design on a paper roughly. The rough designs are all the possible designs that can work for the logo and refer to all the final logo is prepared by improving the rough designs.

5. Feedback on the logo- This step is the next one after the initial logo design is prepared, this target is to test the audience feedback on the roughly designed logo.

The feedback is collected through a questionnaire method in which questions like ‘is this logo boring or intriguing? Is this design similar to any other logo? and so on. Only after getting the response the improvement in the logo is made and the process taken forward.

This is a very crucial stage of the designing procedure, coz in that stage the designer could make changes if any and no further changes are possible after passing. Parallel to audience opinion the client’s opinion and feedback are also important and taken at this stage.

6. Revise the logo- This stage includes arrangements of all opinions and feedback of the audience and clients on the logo, and a designer need to start working on the revision of the final designs. Now, the logo design moves to software or programs such as adobe illustrator or Inkscape.

The logo needs to be refined, and scalable, and also needs proper attention to font, size, colors, contrast, and bells and whistles. This stage must also include doing application mock-ups of the logo to make sure the efficient workings across all media platforms.

7. Deliver the Logo- This is the final and last stage of Logo designing, in which the logo is in a formal manner with various iterations of logo like looks in a folder, on websites, on the company board, and in different placements.

And if the client is convinced with the designed logo and its presentation then the designers deliver the same to the client finally. But, if clients need some changes and improvements so designer makes the revision again and then finalizes it until the client gets satisfied.